Projects

Projects

Projects

Galleon Leisure Centre

Galleon Leisure Centre

Galleon Leisure Centre

Overview

Overview

Overview

The Galleon Centre has been a mainstay in Kilmarnock since the 1980s, first opening its doors to the public on 15 May 1987. And for better or worse, not much has changed since—at least, not on the surface.


Not wanting it to get left behind, I set out to create a much-needed brand refresh. This redesign aims to enhance user engagement, modernise communications, and establish a consistent, welcoming presence across both digital and physical touchpoints. It reflects a renewed commitment to providing accessible, high-quality facilities and programmes for all ages and abilities, while honouring the legacy of The Galleon as a trusted local institution.

Deliverables

Deliverables

Deliverables

• Visual Identity
• Print Materials
• Digital Assets

• Website refresh

Problem

Problem

The Galleon’s current visual identity feels outdated and struggles to compete with modern leisure and wellness brands. The existing logo lacks the versatility required for today’s digital and print platforms, limiting its effectiveness across various media. Additionally, the website’s colour scheme fails to reflect the brand’s identity, while also presenting significant accessibility challenges that impact user experience.

Solution

Solution

To revitalise The Galleon's presence and align it with contemporary expectations, a comprehensive brand redesign has been developed. The solution focuses on creating a modern, flexible visual identity that reflects the centre’s values of inclusivity, energy, and community engagement.

Problem

The Galleon’s current visual identity feels outdated and struggles to compete with modern leisure and wellness brands. The existing logo lacks the versatility required for today’s digital and print platforms, limiting its effectiveness across various media. Additionally, the website’s colour scheme fails to reflect the brand’s identity, while also presenting significant accessibility challenges that impact user experience.

Solution

To revitalise The Galleon's presence and align it with contemporary expectations, a comprehensive brand redesign has been developed. The solution focuses on creating a modern, flexible visual identity that reflects the centre’s values of inclusivity, energy, and community engagement.

Neil Brown Graphic Design

Galleon Leisure Centre