Projects

Naturally Sweet

Overview

Naturally Sweet is a local business run by Natalie, who takes pride in creating cakes that are both delicious and visually stunning. She approached me for a logo, business cards, stickers and packing concepts to help promote her business to a wider audience.

Deliverables

• Logo
• Business Cards
• Stickers

• Packaging Concepts

Problem

Since Natalie didn’t have a logo before, we had to start from scratch. She wanted a design that was bright, bold, and fun. Given how appetising her cakes are, we agreed that the logo should reflect this.

Solution

I used a playful script font to mimic the look of writing with a cake pipe and added some delicious pastel-colored sprinkles across the background.

By using white to contrast with the pink, I created the effect of cake frosting, resulting in a logo and business cards that look good enough to eat.

Problem

Solution

I used a playful script font to mimic the look of writing with a cake pipe and added some delicious pastel-colored sprinkles across the background.

By using white to contrast with the pink, I created the effect of cake frosting, resulting in a logo and business cards that look good enough to eat.

Neil Brown Graphic Design

Naturally Sweet